Azazie launches pop-up tour – FashionNetwork USA

Direct-to-consumer bridal and occasion wear brand Azazie is taking its online experience offline this November with a pop-up tour across North America. 

The tour will stop in Toronto on November 1, Costa Mesa, California on November 8, and Sunnyvale, California on November 15, bringing the brand’s best-selling gowns and dresses directly to shoppers in an in-person setting.

The pop-ups are designed to give brides and partygoers the opportunity to explore Azazie’s most-loved silhouettes, fabrics, and colors in person, including wedding gowns, bridesmaid dresses, and festive looks from the brand’s Atelier collection. 

Guests can try on styles across Azazie’s inclusive size range of 00 to 30 and take advantage of exclusive discounts of up to 85% off select designs. Each stop on the tour will feature interactive moments including a “Ruffle Giveaway” where shoppers can spin to win coupons worth $5 to $20, redeemable during the event.

The Toronto pop-up will take place at the Chelsea Hotel, while the Costa Mesa event will be hosted at the Crowne Plaza, and the Sunnyvale stop will be held at the Hilton Garden Inn. 

Admission is free for general entry, allowing guests to browse, try on, and shop throughout the day. For early access, VIP tickets priced at $30 grant attendees priority entry and first pick before doors open to the public.

The pop-up tour follows the opening of ‘Azazie Studio’ last spring — the brand’s first showroom in the heart of Beverly Hills.