Italy’s Pitti Bimbo 102 unveils collaboration with Spanish brand Bobo Choses

Among the highlights of the next edition of children’s fashion and lifestyle trade show Pitti Bimbo—its 102nd event, taking place in Florence, Italy on from January 21 to 22—will be a new collaboration with the Spanish brand Bobo Choses. In recent years, Bobo Choses has become “the emblem of a new and multifaceted approach to childrenswear,” according to the organisers of the Florentine fair.

The partnership will give rise to a new area, the name of which has yet to be revealed, where, alongside the new collections, events, and presentations curated by the participating brands will take place. For now, Maison Mangostan, Mini Rondini, Piupiuchick, Tinycottons, The New Society, and True Artist have confirmed their presence in the new space.

Following its debut last June, Piazza Pirouette will also return for the winter edition. Curated by Katie Kendrick, the project will transform from a bustling summer market into a winter fairy tale in which to discover new collections from labels such as Goldie+Ace, Sticky Lemon, Stych, Paade Mode, Halcyon Nights, and Bundgaard. At the centre of the Piazza, a new showcase will allow buyers to discover a selection of the latest finely crafted products, ready to order, from brands such as Blue Francis, MoiToiNous, and Forivor, among others.

Finally, Pitti Bimbo 102 will also host a new edition of the collaboration with The Family Circle, the Hamburg-based marketplace founded by Nadine Jung, known for its carefully curated selection of accessories and lifestyle items.

“At the beginning of November, the cross-functional Pitti Bimbo team is engaged in a European roadshow (Naples, Paris, Madrid, Barcelona, London, to be followed by Milan at the end of the month), during which it is presenting the highlights and features of the next edition while at the same time gathering feedback, suggestions, and impressions,” said Antonio Cristaudo, commercial director of Pitti Immagine. “This format, launched last spring with the aim of fostering open dialogue among Pitti Bimbo exhibitors, buyers and journalists brought together side by side, has created the ideal conditions for these new relationships. We are seeing strong support both for these and for the continued presence of the show’s most established brands, such as the Miniconf group (iDo, Ducati, Sarabanda, Minibanda, Roy Roger’s), the Falc group (with the brands Falcotto, W6YZ, Naturino, Flower Mountain for Naturino), the Artcraft International group (with the brands Canadian, Crocs, Heydude, Colors of California, Mou), and, among others, Bugatti, Escada, and Aigner.”