Virtual try-on specialist Wanna has been rapidly expanding the scope of its offer in recent periods and the latest addition to grow what its tech can do is a first-of-its-kind virtual try-on experience for high-heeled shoes.
This allows online shoppers to see how the heels look on their feet and assess their shape, heel height, and overall style, which are key factors when choosing high-heeled shoes.
It supports a variety of high-heeled shoe categories, including pumps, heeled sandals, ankle boots, and high-heeled boots, with multiple viewing angles — including side view, shoe sole, top-down view (for when the wearer is sitting), and rear view.
The company’s wider footwear VTO includes sneakers, gum shoes, brogues, loafers, Oxford boots, high boots, mules, sandals, flip-flops, and ballerinas.
Wanna said the new addition is based on its UX insights from luxury shoppers and one of their “most significant concerns is evaluating heel height,” we’re told. “Often overlooked in static product images, these details are crucial for determining the final choice”.
But virtually placing high heels presents a technical challenge due to foot positioning and perspective. Wanna said its VTO experience for high-heeled shoes “addresses these challenges by providing an interactive way to evaluate colour, heel height, details, and craftsmanship before making a purchase. This provides a more immersive and informative experience than static visuals”.
The specific heel-linked experience supports a variety of high-heeled shoe categories, as mentioned, and options range from 7 cm for standard pumps to 9 cm for closed-toe heels.
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