Roots Q1 sales climb to $40 million

Canada’s Roots announced on Friday sales were up 6.7% to $40 million in the first quarter, on the back of higher direct-to-consumer (DTC) sales during the three months.

The lifestyle brand said DTC sales, made up of retail store and e-commerce sales, were $34.6 million, a 10.2% increase compared to $31.4 million, with comparable sales growth of 14.1%, driven by double-digit growth across both channels.

P&O sales, comprising of wholesale Roots branded products, licensing to select manufacturing partners and the sale of certain custom products, amounted to $5.4 million in Q1 2025 down from $6.1 million in Q1 2024. The decline was due to lower wholesale sales, partially offset by double digit growth from the other lines of business. 

Net loss totaled $7.9 million, or $0.20 per share, in Q1 2025, improving from a net loss of $8.9 million, or $0.22 per share, in Q1 2024.

“Our first-quarter results, marking the third consecutive quarter of year-over-year growth in sales, gross margin, and adjusted EBITDA, speaks to the growing resonance of the Roots brand and the discipline with which we are executing our strategic priorities,” said Meghan Roach, president and chief executive officer. 

“From elevated marketing to improved product availability and AI-operational enhancements, we drove meaningful gains across key performance metrics. As we begin 2025, I am proud of how our team continues to innovate and deliver value, while navigating consumer preferences and the evolving retail landscape.”