Fabletics names new marketing chief among management promotions

Fabletics announced on Wednesday the promotion of Carly Gomez to the role of chief marketing officer, alongside the expansion of Meera Bhatia’s role from chief operating officer to the U.S. activewear brand’s president and COO.

Bhatia joined Fabletics in February 2020. As COO, she has led strategies across e-commerce, production, operations, and technology, while driving the brand’s expansion into new channels.

The California-based brand said her appointment to president and COO will see her remit now include product creation, retail, wholesale, and international operations, aligning both brand and operations.

Likewise, Gomez joined Fabletics as senior vice president of brand marketing in April 2024. In her new role as CMO, she will lead all brand, digital innovation and customer engagement initiatives.

​“Meera and Carly have been exceptional leaders for our team during a pivotal point in our growth trajectory,” said Adam Goldenberg, co-founder and CEO of Fabletics, who said  both leaders will continue to play critical roles in propelling the brand forward, as it enters its next phase of growth.

“This is a big year for Fabletics, as we are on track exceed $1 billion in revenue while continuing to expand our retail fleet beyond our current 100+ stores. We’re introducing new store formats and pursuing plans for international expansion – all while continuing to deliver the innovative partnerships and best-in-class product we are known for. We are thrilled to have Meera and Carly expand their roles and position us for continued success.”

Last October, the brand announced its ​expansion into Mexico through a partnership with Liverpool, a local omnichannel retail group founded nearly 200 years ago.