Balzac Paris names new style director

Balzac Paris has entered a new creative phase with the arrival of Kim Coiffier as style director. Having worked for houses such as Chanel, Louis Vuitton, and Saint Laurent, the stylist, who has been working as a consultant for fashion and beauty brands since 2019, is supporting Balzac Paris’ move upmarket, without calling into question its founding identity.

Known for its subtle blend of timeless pieces and quirky details, such as XXL funnel necklines and leopard print, the label has retained its singular DNA while aiming for greater sophistication. On the program: greater attention to volumes, materials, finishes, and pattern-making. In September, the first pieces will reflect this shift, including the first ball skirts.

“With Kim Coiffier, we’ve found a vision that complements our own: demanding, free, feminine, and a little offbeat. She has brought a new precision to our cuts and greater care to the development of each piece. We’re moving upmarket, yes, but without ever denying our barge spirit, our winks, and that joyful elegance that binds us to our customers,” said Balzac Paris co-founder Chrysoline de Gastines.

Founded in 2014 by Chrysoline and Victorien de Gastines, with Charles Fourmaux, Balzac Paris is B Corp certified and became a mission-driven company in 2022. It favors European production and is committed to sustainable fashion. In 2023, it achieved sales of 24 million euros, representing growth of 30%.

The brand is pursuing its development with the opening of regional outlets: after Toulouse at the end of 2024, it is aiming to open in Bordeaux, Aix-en-Provence, Marseille, and Lyon. It is also exploring ephemeral formats, such as its recently inaugurated summer boutique in Biarritz.

With a more upscale collection and a sharper style, Balzac Paris is out to win new customers while continuing to unite its community.

To consolidate its development, Balzac Paris has also expanded its universe. In addition to women’s ready-to-wear, the brand relaunched its men’s wardrobe in 2024 and launched a beauty line, affirming its ambition to embody a stylish and responsible art of living.