
How Levi’s is blending music, tech and fashion to drive growth
Translated by Nazia BIBI KEENOO Published July 16, 2025 Levi Strauss is riding a fresh wave of momentum, posting a 9% increase in like-for-like sales for the first half of its 2025 financial year. Building on that growth, the denim giant now expects full-year sales to rise by 1% to 2%. Levi’s third ‘Reiimagine’ campaign…