Burberry takes over The Standard Ibiza’s rooftop for the summer

Burberry is the latest luxury brand to link up with a summer resort and is collaborating with The Standard, Ibiza, for a “joyful takeover of the hotel’s seasonal rooftop bar and restaurant, UP”. 

The company said the takeover blends “style, escapism, and an unmistakable British attitude”.

Specially created for the link-up, a bespoke Burberry Check blends the check with The Standard’s signature yellow. The custom design takes over UP with loungers, parasols, and branded seating – and can also be seen on Check Mate, “a Burberry boat making waves along the Ibiza shoreline”.

The company also said that “framed by sunset views, the rooftop comes alive with weekly Burberry-curated cocktail evenings, soundtracked by guest DJs spinning from a custom-built booth. Poolside, the vibe sets the scene for golden-hour lounging. Inside, a branded photo booth in the lobby invites guests to capture their summer in style”.

And of course, there’s a product element as the location showcases a curated edit of Burberry summer staples available to buy – “from light layers and sun-ready separates to poolside essentials in seasonal Burberry Check”. There’s swimwear, sunglasses, and hats.

Seasonal resort takeovers have become increasingly popular un recent years, whether for beach locations or ski resorts, as luxury brands put their branding and curated product offers in front of the kinds of shoppers they want to attract just at the point when they might be in a free-spending frame of mind.